Violet Crush® Purple Toning Mask

Violet Crush for Blondes Purple Toning Mask helps to neutralize unwanted yellow and orange tones from the hair. For blondes who are looking for more neutral, cooler, or ashier tones, the Violet Crush for Blondes Purple Toning Mask can help offset the warmer tones that appear in blonde hair over time. The Violet Crush for Blondes Purple Toning Mask, with crushed violet pigments that knocks out unwanted brassiness in just 1 minute and is designed to moisturize and rehydrate blonde hair, leaving the hair looking cooler and brighter.

The color toning effect occurs after 1 minute. Similar to in-salon toning treatments, the effects are temporary and will go away after discontinuing the use of the Violet Crush for Blondes Purple Toning Mask. As the color results depend on the starting hair color, damage level, and hair porosity, so does the washout. The results may last several washes for hair with a high level of toning.

John Frieda Violet Crush for Blondes Purple Toning Mask is designed to provide even toning to the hair. With repeated use, extended leave-on times, or damaged, porous hair, ashy or purple tones may be visible after use. These tones are temporary. To remove them, simply wash your hair with a clarifying shampoo. If necessary, repeat until any unwanted color is removed from the hair.

No, the results on hair are only temporary. They are not chemical changes and are designed to enhance salon treatments.

Yes, Violet Crush for Blondes Purple Toning Mask is designed to give customizable toning on all shades of blonde hair based on the consumer’s desired level of toning. The longer you leave the product on, the more intense the results will be. The lightest shades of blonde, damaged, or porous hair will exhibit color results faster than darker shades of blonde and brunette hair or undamaged, virgin hair. For these darker shades or natural hair that are not lightened or color-treated, extended leave-on time may be needed to give the desired results. Leave on for 1-3 minutes, and not more than 5 minutes