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John Frieda - It’s for me
IT'S FOR ME
MY CURLS. MY WAY.
Tame your curls, not your style. No two curls are alike, and one day’s bounce can be another day’s frizz. Our Frizz Ease® Dream Curls Collection is ready for all of it, and helps to revive your waves and curls with movement and definition to bring the best out of your hair.
MY BLONDE. MY WAY.
Whether you're looking to crush stubborn brassy tones, lighten and brighten blonde, or repair damage from lightening, our range of blonde products allows you to achieve your blonde your way. Cleanse, condition, and style your way to the blonde hair of your dreams.
MY BOOST. MY WAY.
The Volume Lift products transform fine, flat hair into salon-caliber, natural-looking volume. The result is long-lasting, touchable fullness. Although the products can be used on other types of hair to boost volume, they have been extensively tested on fine hair to ensure they deliver natural-looking volume.
@JOHNFRIEDAUS
We’re mindful of how our products impact the environment. Learn more about the improvements we’re doing to impact positive change.